Mike Benoit - Michael Benoit

The Power of Google Reviews

In today's digital age, Google Reviews have become essential for businesses to manage their online reputation and gain a competitive edge. Positive reviews improve search visibility, build trust, and offer valuable customer insights. Managing negative reviews promptly and professionally is crucial. Encouraging satisfied customers to leave reviews and highlighting positive feedback further enhances a business's online reputation. #GoogleReviews #OnlineReputationManagement

The Importance of Managing Your Restaurant’s Reputation

Managing your restaurant's reputation is crucial for success. Learn how to build a positive image, handle customer feedback, and maintain high standards. Don't underestimate the power of a good reputation! #restaurantmanagement #reputationmatters

Matt Bacak Interview

An interview with Matt Bacak about marketing, internet marketing, and the importance of email.

Your Reputation Self-Audit Action Plan

Future customers are relying on your online reputation to decide whether or not they should do business with you, and it’s vital to future growth to grow a positive online reputation and protect it.

Drive Local Traffic Without Draining Your Budget

Drive Local Traffic Without Draining Your Budget Small businesses run a large spectrum of industries, but one thing they all have in common is smaller budgets and fewer employees for operations

Brick and Mortar Business Need Specialized Local SEO

Brick and Mortar Businesses Need Specialized Local SEO

Brick and Mortar Businesses Need Specialized Local SEO When your business relies on local customers to be successful, general SEO just isn’t enough. Local SEO for brick and mortar businesses focuses

Header picture restaurant Google My Business

Restaurant Google My Business COVID-19 Updates

Restaurant Google My Business COVID-19 Updates As a local restaurant, you need a fast, cheap, and effective way to keep your customers informed of your operations during the coronavirus pandemic. Right

Leveraging Local SEO and Google My Business During Coronavirus

Leveraging Local SEO and Google My Business During Coronavirus As the fight against COVID-19 continues worldwide, both globally and local business owners and customers are being forced to adjust to a

Best Practices for Creating Facebook Lead Ads

Best Practices for Creating Facebook Lead Ads On the Facebook Ads platform, Lead ads let you run lead generation campaigns on Facebook and Instagram. Lead ads are different because they include

Facebook Ads Quick Tips for Getting Started

Facebook Ads Quick Tips for Getting Started Facebook is the world’s largest and most widely used social network, which makes it a powerhouse in the online advertising world. And whether you

Time to Prepare Your Local Marketing for a Comeback

Time to Prepare Your Local Marketing for a Comeback We are all making adjustments in response to the pandemic, and many regions of the U.S. are transitioning to a new open-but-not-too-many-inside

How COVID-19 Has Changed Local Marketing

How COVID-19 Has Changed Local Marketing Some local markets are opening up retail and business locations in hopes of relieving the economic hardship of the coronavirus pandemic. Even without mandatory stay-home

Best Tools for New Remote Sales Teams

Best Tools for New Remote Sales Teams With more employees working remotely worldwide in response to the recent global crisis, we all have been forced to adjust to a new way

Managing Productive Remote Sales Teams

Managing Productive Remote Sales Teams Whether you are transitioning to a full-time remote sales model or it’s your usual mode of operation, you soon realize that the

Starting to Build Links? 2 Things to Do First

Starting to Build Links? 2 Things to Do First Link building is the process of getting other websites to link back to your website. These backlinks let search engines know that

Link Building is Hard – But Still Necessary

Link Building is Hard – But Still Necessary Link building is hard when you look at the time and resources required to get quality backlinks. As far as SEO tactics go,

SEO and Online Marketing for Local Businesses

SEO and Online Marketing for Local Businesses Online marketing strategies for local businesses are specifically engineered to get your business in front of and attract local customers. To do that, the

Should You Add Paid Advertising to Your Marketing Mix?

Should You Add Paid Advertising to Your Marketing Mix For local businesses, there is no shortage of potential media placements across both online and offline marketing channels. But realistically, most local

Facebook Messenger Marketing is More Than Just Ads

Facebook Messenger Marketing is More Than Just Ads Digital marketing gives small and local businesses the ability to connect with their ideal audience in ways we never imagined. With Facebook Messenger

Facebook Messenger Ads for Small and Local Businesses

Facebook Messenger Ads for Small and Local Businesses The ability to target people who are actually interested in your product and located in your vicinity is a huge advantage for local

The Future of Near Me Search for Local SEO

The Future of Near Me Search for Local SEO As search technology evolves, consumers are quick to adopt new and faster ways to research and locate the products and services they

Near Me Search – How Local Businesses Are Found Online

Near Me Search – How Local Businesses Are Found Online Mobile devices are expected to influence $1.4 trillion in local sales by 2021, according to a Forrester research report. As more

Google My Business – What’s New?

Google My Business – What’s New? Launched in 2014, Google My Business has changed how physical location businesses are found online and in real life. Creating a Google My Business listing is

Why You Need an Optimized Google My Business Listing

Why You Need an Optimized Google My Business Listing If you’ve ever Googled your competition and saw that their business listing showed up higher in search with a bunch of customer-centric

Local Lead Generation Using Social Media

Local Lead Generation Using Social Media Local businesses need to consistently bring in new customers to increase sales and grow their business, so it’s crucial to embrace new digital marketing strategies

What Lead Generation Means for Small Businesses

What Lead Generation Means for Small Businesses When looking to increase your customer base, small businesses incorporating lead generation strategies and embracing innovative ways to generate new sales are seeing accelerated

DIY Local SEO for Local Business Owners

DIY Local SEO for Local Business Owners Local search engine optimization is ever-evolving as new algorithms are released, your software updates, and best practices change. Local business owners have to stay

Local Businesses Grow Faster with Local SEO

Local Businesses Grow Faster with Local SEO Do you have a business that serves one or several local areas? Your run-of-the-mill website SEO won't bring the impactful results of local search engine optimization.

Conversion Rate Optimization for Local Businesses

Conversion Rate Optimization for Local Businesses Your website is getting traffic, but growing your business is more than getting eyes on your product. Higher conversion rates generate more sales for the

How to Increase Website Conversion Rates

How to Increase Website Conversion Rates A conversion happens when you get people who visit your website to take any action designed to lead to an immediate or future sale. While

3 Simple Steps to Dramatically Improved Writing

Amateur writers write for the sake of writing. While this may create copious amounts of inconsequential content or provide them personal pleasure, it does nothing to increase business prospects, improve the

Building a Personal Bond on LinkedIn with Your Audience

Okay, I get it. LinkedIn is all starched shirt stuffy, and no one has any fun. It’s not Facebook, right? This isn’t the place for frivolity, or personality, for that

Two Ways to Create Near Viral Content on LinkedIn – Michael Benoit

Why No One’s Viewing Your LinkedIn Profile and What to Do About It!

How to Turn Your LinkedIn Profile into a Lead Gen Machine!

When to Call Yourself a Consultant on LinkedIn—And When Not!

The Easiest Way to Find New Business on LinkedIn

Three Things to Cut Out of Your LinkedIn Profile Today!

Ideas to Live By for Businesses of All Sizes

Check Out LinkedIn’s New Service for Freelancers

How to Become a Thought Leader on LinkedIn

LinkedIn Isn’t Just For Getting a New Job!

How Service Businesses Can Rock LinkedIn

How to Snag Your Next Job on LinkedIn

I’ll be honest with you. I run and business, and I use LinkedIn as a prospecting tool for that business. Having said that, I have a lot of clients who

End of the Year LinkedIn Clean Up Strategies

Why You Need to Monitor Your Privacy Settings on LinkedIn

Six Ways to Grow Your Brand on LinkedIn

Unlike other social media platforms, LinkedIn is just for business—nothing else! So, it would make sense that LinkedIn should be your “go to” platform for personal and business branding. In

How to Turn Your Connections into a Tribe on LinkedIn

Everything Starts with Your LinkedIn Headline

How to Have Your Next Job (or Client) Find You on LinkedIn

LinkedIn’s Answer to Your Quarter-Life Crisis

If you’re 50 or older, I’m sorry. You’re now past the point of even having a quarter-life crisis, or statistically even a mid-life crisis. A quarter-life crisis is something that

How to Write a Very Powerful LinkedIn Recommendation

Recommendations are critical on LinkedIn. Other than your headline, photo, and profile summary, recommendations are probably the next most important thing. Look at them like testimonials (real ones) for a service,

LinkedIn Networking Essentials

Here’s Some Novel Things to Do on LinkedIn to Really Stand Out

Big Mistakes Managers Are Making on LinkedIn

Five Ways to Make Your LinkedIn Profile Snap, Crackle, and Pop!

Three Qualities of the Best LinkedIn Profiles

Why You Must Keep Your LinkedIn Profile Current

Three Negative Things Your LinkedIn Profile Reveals About You

Three Ways To Alienate Just About Everyone on LinkedIn

Your Three-Step LinkedIn Hack

Seven Pro LinkedIn Hacks You Might Not Have Thought Of

Three Daily Best Practices for LinkedIn Users

Done right, you can get more business and leads out of LinkedIn than you can get to. You have to do some work, though. For instance, you need a complete profile

Five Steps to Building a Huge Following on LinkedIn

Becoming a Thought Leader on LinkedIn

What To Do With Your LinkedIn Profile If You’re Starting a Business?

Three Important Things Everyone Notices First On Your LinkedIn Profile

Small Businesses Don’t Need Social Media Managers

Small Businesses Don’t Need Social Media Managers If you run a small business, you’ve no doubt wondered if you need to hire someone to keep up with all the social media.

Three Steps to Landing a Great Job Using LinkedIn

Social Proof – How to Get More LinkedIn Recommendations

The Importance of LinkedIn Recommendations and How to Get More of Them

How to Market to Millennials on LinkedIn

A Few Ways To Really Alienate People on LinkedIn

A Few Ways To Really Alienate People on LinkedIn Alright, I’m going to just start out with my own pet peeve so you can see what I’m talking about here. Then I’ll

A Short Course in How to Use LinkedIn for Business

You Should Be Doing This Monthly on LinkedIn!

You Should Be Doing This Monthly on LinkedIn! If you use LinkedIn actively, you need to be doing a few things monthly in order to maximize your benefits from the platform.

What and What Not to Include in Your LinkedIn Profile

What and What Not to Include in Your LinkedIn Profile Every hear the phrase, “TMI” or “too much information”. Every now and then I’ll read someone’s profile where I feel like

Is LinkedIn Facing Competition from Facebook?

Is LinkedIn Facing Competition from Facebook? On the surface, it seems that LinkedIn and Facebook are polar opposites. LinkedIn is a professional, work-based app that people use to network and find

Three Ways To Boost Your Or Your Company’s LinkedIn Profile

Three Ways To Boost Your Or Your Company's LinkedIn Profile Once you have your profile on LinkedIn all sorted out, you’ll want to use it to start getting business for yourself

My Secret Marketing Weapon—LinkedIn Groups

Four Ways to Make Your LinkedIn Profile Excellent!

Why Humor in Business Is So Effective

Why Humor in Business Is So Effective Humans are wired for humor. Look at any baby you know and they’re often looking at something invisible while laughing from the belly. The

Why Endorsements, Skills, and Recommendations Matter on LinkedIn

Many of LinkedIn users that I see online have great profiles, with a few exceptions. Those exceptions are often the following. They’re weak in endorsements, recommendations, and/or skills. Often all

Three Mistakes You’re Making With Your LinkedIn Profile

When it comes to marketing on LinkedIn, the number one most important part of the process is getting your profile right. What I mean by that is the following. 1. You want

7 Tips to Ensure Your Business Website is Reader-Friendly

7 Tips to ensure your business website is reader-friendly Your business website is your online storefront and its image and functionality determine whether users stay on it or click away. Here

Google Slap

Dealing with the Google Slap What is the Google Slap? A Google slap can mean either one of these two undesirable things: Your ads and landing pages, as judged by Google is

Looking For A Great Tool?

Here's another tool offered to my website clients. It's important to have reviews, and equally important to make it easy for your clients and customers to give you reviews. [google-review-link-generator] My clients

A Few Easy Steps For Personal Development

Personal Developement Personal development includes activities that improve awareness and identity. It also includes to develop talents and potential, build human capital and facilitate employability, enhance the quality of life and

The Promise of Free Enterprise

Built into the foundation of free enterprise is a promise. It's a promise that no other economic system offers. This promise has a great deal to do with your sense

4 Ways Your Small Businesses Can Dominate The Search Engines

4 ways your small businesses can dominate the search engines. One of the best ways to take control of your small business’s online reputation is to make sure that your small