A dull and boring LinkedIn profile isn’t going to cut it in today’s oversaturated Internet world.
Same old same old isn’t going to get you that new job or attract the right clients to your business. You absolutely must stand out from the crowd. And you have to do this in a way that appeals to your market! In this article, I’d like to turn you on to a few things you can do to your profile to stand out from the crowd and make people take notice of you! Ready?
Headline
Let’s start with your headline. DO NOT just put your job title or your main skill. “IT Professional.” “Freelance Writer.” Both of these are generic and don’t do any selling! Think about how you could restructure those to appeal to your market, whether that’s potential employers or clients.
Photo
This one’s a little tricky. You want to have a good, maybe even a professional photo, and you want it to stand out a little. For the photo, I’d go towards making sure you look friendly and likable. As long as, that is, you’re in a job where being friendly and likable is a good thing. If you’re an international security expert, then you might want to tone down on the smile.
Profile Summary
Here’s where most folks just fall flat on their face! You get two thousand characters for your profile summary. Use them! And, don’t be generic. Write in the first person. That’s much more approachable then writing in the third person. Make sure you include a little (not too much) personal history. How did you get where you are? Here’s where you can really distinguish yourself from the rest of the field!
Recommendations
Yes, you want them! You don’t have to have a ton. Three or four great ones will do. But these especially serve to position you as an expert in your field. Most serious visitors to your profile (the ones thinking about possibly hiring you for something) will check out your recommendations and really read them!
Skills
Your list of skills and your endorsements help define more about who you are and what you do. Just like with recommendations, you can bet that anyone serious takes a long look at them.
